Building brand loyalty is very important and very crucial to maintain it. Making\nbrand loyalty is becoming an important element to gain long-term profitability\nand competitive advantage. The objective of this study was to determine\nthe key element and their contribution towards making brand loyalty, so\nthe study shows a significant and positive relationship between brand loyalty\nand the subjected variables, including brand image, customer satisfaction,\ntrust and promotion. This quantitative research was done with a sample size\nof 150 specifically mobile phone users and questionnaire was the tool to collect\ndata which was distributed among mobile phone users all over Hangzhou\nand analyzed through SPSS. It is also observed that data was highly deviated\nfrom variable Promotion and lest with Brand Image which is favorable. All the\nfactors which were subjected to investigate help to take competitive advantage\nand will discriminate brand from several which make customers loyal influence\ncustomers� decision making. It is also found that people become more\nbrand conscious related themselves with brands in order to meet social needs\nwhich make them feel deprive and pursue the repetitive purchase. Fights to\nretain customers become more beneficial for the advancement and invention\nof new technologies. It is found that this competitive environment does not\nallow marketers to take unethical commercial benefits in presence of competitors,\nbut on the other hand, it helps managers to make excellent marketing\nstrategies and advice manufacture to take correct business decisions. Loyalty\nis all about the state of mind, so it assists marketers to understand consumer\nbuying behavior.
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